This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain.
- ISBN10 0814408362
- ISBN13 9780814408360
- Publish Date 20 August 2004
- Publish Status Out of Print
- Out of Print 23 May 2014
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 288
- Language English