Shows how to create effective advertising, provides examples of successful ads, and provides a behind the scenes look at the profession.
- ISBN10 0814459498
- ISBN13 9780814459492
- Publish Date 1 May 1989
- Publish Status Out of Print
- Out of Print 8 April 1998
- Publish Country US
- Publisher HarperCollins Focus
- Imprint Amacom
- Format Hardcover
- Pages 288
- Language English