Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader.
Enhancements to the Global Edition include:
- New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students’ awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan.
- New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers.
- New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.
This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.
Target Audience
- Full-time students pursuing an undergraduate course in business
- Lecturers who wish to adopt this book as a course in business
- ISBN13 9781259011788
- Publish Date 16 October 2013
- Publish Status Out of Print
- Out of Print 13 April 2016
- Publish Country US
- Imprint McGraw-Hill Education
- Edition 8th edition
- Format Paperback
- Language English