Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. 'No one asks better questions, or comes up with more intriguing answers' Malcolm Gladwell, author of The Tipping Point
- ISBN10 1408700026
- ISBN13 9781408700020
- Publish Date 1 April 2010
- Publish Status Cancelled
- Out of Print 2 December 2009
- Publish Country GB
- Publisher Little, Brown Book Group
- Imprint Little, Brown
- Format Hardcover
- Pages 352
- Language English