In this major new study, David Reed analyses the rise of the popular magazine in the context of social, cultural, technological and economic changes of the late nineteenth to mid-twentieth centuries. Lavishly illustrated throughout, his discussion focuses both on the design and content of magazines, and on their marketing and distribution, paying particular attention to developments in print technology, and analysing the impact of both social and commercial trends in publishing.
- ISBN10 0802042147
- ISBN13 9780802042149
- Publish Date 11 October 1997
- Publish Status Active
- Publish Country CA
- Imprint University of Toronto Press
- Format Hardcover
- Pages 288
- Language English