Digital Authorship: Publishing in the Attention Economy (Elements in Publishing and Book Culture)

by R. Lyle Skains

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This Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author > text > reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.
  • ISBN13 9781108444484
  • Publish Date 7 February 2019 (first published 30 January 2019)
  • Publish Status Active
  • Publish Country GB
  • Imprint Cambridge University Press
  • Format Paperback (US Trade)
  • Pages 75
  • Language English