"Trademarks of the '40s and '50s" is a portfolio of over 450 striking trademarks and logos. Some familiar, all innovative, these designs reflect the tastes and obsessions of postwar America and evidence a growing sophistication in the science of marketing. New industries -- television, jet aircraft, and nuclear technology -- appear in the trademarks as well. Like the previous volume, "Trademarks of the '20s and '30s, this book will appeal to a wide range of readers, from nostalgia buffs and collectors of Americana, to a growing audience of commercial artists and graphic designers who will find creative new ideas in these timeless designs.
- ISBN10 087701485X
- ISBN13 9780877014850
- Publish Date 1 June 1988
- Publish Status Out of Print
- Out of Print 13 December 2008
- Publish Country US
- Imprint Chronicle Books
- Edition New edition
- Format Paperback
- Pages 156
- Language English