This casebook explores the strategy and management issues at the heart of the constant change in the information technology industry. The text examines issues such as intense price competition, declining opportunities for differentiation, shorter product life cycles, achieving superior quality, focusing organisation on new merging growth business, motivation and empowering employees. Five sections cover industry dynamics, competitive and functional strategic, government and globalisation, functional areas of business and general management issues.
- ISBN10 0130985597
- ISBN13 9780130985590
- Publish Date 8 December 1993
- Publish Status Out of Print
- Out of Print 21 January 2014
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Format Hardcover
- Pages 368
- Language English