Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet.
Journalist Michael Blanding's "The Coke Machine" probes shocking accusations about the company's global impact, including: Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads; how Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools; the horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated; and, that Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia. A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, "The Coke Machine" is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company.
- ISBN10 1583334068
- ISBN13 9781583334065
- Publish Date 16 September 2010
- Publish Status Remaindered
- Out of Print 31 October 2012
- Publish Country US
- Publisher Penguin Putnam Inc
- Imprint Avery Publishing Group Inc.,U.S.
- Format Hardcover
- Pages 320
- Language English