This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.
This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
- ISBN10 1137528249
- ISBN13 9781137528247
- Publish Date 13 October 2018 (first published 12 September 2018)
- Publish Status Active
- Out of Print 10 November 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint Bloomsbury Academic
- Edition 2nd edition
- Format Paperback
- Pages 324
- Language English