Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
- ISBN10 0230580246
- ISBN13 9780230580244
- Publish Date 9 December 2011
- Publish Status Active
- Out of Print 10 November 2021
- Publish Country GB
- Publisher Macmillan Education UK
- Imprint Red Globe Press
- Format Paperback
- Pages 336
- Language English