This innovative introduction to media studies challenges conventional accounts of what media do to people – focusing instead on what people do with media in the course of everyday life. By rejecting the conventional media studies approach, the book provides a fresh way of thinking about media cultures and provokes thought into how media influences daily social norms. Smartly organized, each chapter offers a broad discussion of various facets of media, such as technology, social media and industries. Key trends and traditions are also considered, helping to define how media has become so entwined in the everyday experience.
Written by a respected author and academic in the field, the book offers an accessible overview for students of media, communication and cultural studies looking to explore how modern-day media practices impact on the experience of everyday life, making this the essential companion to introductory media studies courses.
- ISBN10 1137477180
- ISBN13 9781137477187
- Publish Date 1 March 2017
- Publish Status Out of Print
- Out of Print 30 August 2023
- Publish Country GB
- Publisher Macmillan Education UK
- Imprint Red Globe Press
- Edition 1st ed. 2017
- Format Paperback
- Pages 222
- Language English