Communication Theories is designed to provide students with a current and comprehensive discussion of influential theories in communication. While it emphasizes theories developed by communication scholars, the book also includes theories developed outside the field that have strongly influence the work of communication scholars. The main goals of this text are to provide students with a complete understanding of the strengths and weaknesses of communication theories; help students see where these theories fit in the grand scheme of social inquiry; and help students learn more generally about how to evaluate and critique theories at a more sophisticated level of understanding.
- ISBN13 9780767405003
- Publish Date 16 October 2001
- Publish Status Out of Print
- Out of Print 1 June 2006
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Mayfield Publishing Co ,U.S.
- Format Hardcover
- Pages 341
- Language English