Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then write their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.
- ISBN10 1312998423
- ISBN13 9781312998421
- Publish Date 29 July 2015
- Publish Status Active
- Publish Country US
- Imprint Lulu.com
- Format Paperback
- Pages 436
- Language English