Negative Campaigning: An Analysis of U.S. Senate Elections (Campaigning American Style)

by Richard R. Lau and Gerald M. Pomper

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Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
  • ISBN10 074252731X
  • ISBN13 9780742527317
  • Publish Date 1 January 2004
  • Publish Status Out of Stock
  • Out of Print 26 January 2021
  • Publish Country US
  • Publisher Rowman & Littlefield
  • Imprint Rowman & Littlefield Publishers
  • Format Hardcover
  • Pages 224
  • Language English