The COMPTRACK software has been designed to help marketing professionals track their competitive marketing environment with a menu-driven, yet scientifically valid system. As information about the marketing programs of competitors and their market shares become available, this information can be systematically added to the data base. Through modelling updates on the changing data, the software is able to detect unusual decisions of the competitors or decisions which depart from historical patterns and may therefore indicate a change in competitive behavior, as well as unusual performance. This enables management to better understand competitive dynamics. The COMPTRACK system also makes short and long-term predictions of market share based on a simulation of the marketing plans and moves of each competitor.
- ISBN10 0894262475
- ISBN13 9780894262470
- Publish Date 5 January 1994
- Publish Status Out of Print
- Out of Print 13 August 1997
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Scientific Press Inc
- Pages 47
- Language English