MikesBikes-Intro is a simulation that progressively steps students through fundamental business decisions and strategy while reinforcing knowledge and developing skills as students manage their own company. Through the interactive interface students will be taught the cross-functional disciplines of business, and how the development and implementation of strategy involves these disciplines. Students start with Sales and Marketing decisions. As each decision period progresses, students will be given more control over their company becoming responsible for Distribution, Operations, Product Development, and Financial decisions. As such students develop their strategy progressively, starting with a single product focus, and as they become more confident can develop new products to be released into the emerging markets. The competitive element of MikesBikes encourages involvement and learning in a way that no other teaching methodology can, and your students will have fun in the process! MikesBikes-Intro comes complete with full documentation (Instructors & Players Manuals), online resources (presentations, assignments & quizzes), and in-game help files to assist students. As an Instructor you will also have access to the Online Administrator enabling you to monitor the simulation in as much or as little detail as you wish. MikesBikes can supplement any of Cengage Learning's market leading Business textbooks. Visit www.smartsims.com to learn more and to view a product demo.
- ISBN13 9781111669065
- Publish Date 11 January 2011
- Publish Status Unknown
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint CENGAGE Learning Custom Publishing
- Edition 2nd Revised edition
- Format eBook
- Language English