Being Innovative in Business

by A Atkinson, John Bessant, and G.C.S. Collins

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Book cover for Being Innovative in Business

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In this stimulating book the authors assert that innovative behaviour is essential to all successful businesses, that all people are innovative and, crucially, can learn to innovate in their work. Readers will be helped to become more innovative by being aware of goals, making use of individual skills, strengths and maximising team work.
  • ISBN10 0852968310
  • ISBN13 9780852968314
  • Publish Date 30 June 2000
  • Publish Status Out of Print
  • Out of Print 14 June 2006
  • Publish Country GB
  • Imprint Institution of Engineering and Technology
  • Format Paperback
  • Pages 200
  • Language English