Conducting Online Surveys
This book is a complete guide to conducting survey research using digital modalities. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. This Second Edition reflects the significant developments in technology and the methodological literature since the publication of the First Edition. It captures in one single volume everything you need to know about conducting digital surveys from start to finish."This is the most clearly written and practical text out there. It is a practical guide for students or anyone interested in online surveys."— Margaret S. Kelley, University of Illinois at Urbana-Champaign
- ISBN10 1412992257
- ISBN13 9781412992251
- Publish Date 19 January 2012
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Edition 2nd Revised edition
- Format Paperback
- Pages 264
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book235512