Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation

by Russell W Glenn, Todd C Helmus, and Christopher Paul

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  • ISBN10 0833042750
  • ISBN13 9780833042750
  • Publish Date 17 July 2007
  • Publish Status Active
  • Publish Country US
  • Imprint RAND Corporation
  • Format eBook
  • Pages 240
  • Language English