Determinants of Consumer Engagement in Electronic Word-Of-Mouth in Social Networking Sites

by Shu-Chuan Chu

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  • ISBN10 1244074322
  • ISBN13 9781244074323
  • Publish Date 1 September 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Proquest, Umi Dissertation Publishing
  • Format Paperback (US Trade)
  • Pages 126
  • Language English