This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
- ISBN10 0615264204
- ISBN13 9780615264202
- Publish Date 25 February 2009
- Publish Status Active
- Publish Country US
- Imprint Drew McLellan and Gavin Heaton
- Format Paperback (US Trade)
- Pages 272
- Language English