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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
0133131017 / 9780133131017 Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package
Package consists of
0133112934 / 9780133112931 NEW MyMarketingLab with Pearson eText -- Standalone Access Card --
0133126242 / 9780133126242 Integrated Advertising, Promotion, and Marketing Communications
- ISBN10 0133112934
- ISBN13 9780133112931
- Publish Date 24 September 2014
- Publish Status Out of Print
- Out of Print 15 April 2013
- Publish Country US
- Imprint Pearson
- Edition 6th edition
- Language English