In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
- ISBN10 3110417170
- ISBN13 9783110417173
- Publish Date 24 February 2015 (first published 16 December 2014)
- Publish Status Out of Print
- Publish Country DE
- Publisher De Gruyter
- Imprint De Gruyter Oldenbourg
- Pages 70
- Language English