Cause-related Marketing: The Influence of the fit among partners, brands and cause

by Anna Lena Bischoff

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  • ISBN10 3954891948
  • ISBN13 9783954891948
  • Publish Date 13 March 2014
  • Publish Status Active
  • Imprint Anchor Academic Publishing
  • Format Paperback (US Trade)
  • Pages 44
  • Language English