This is an introduction to modern polling. Focusing primarily on the 1996 US presidential election campaign, scholars and media pollsters address such topics as political campaigns, elections, voting behaviour and public opinion, as well as the news media's role in elections and democracy.
- ISBN10 1889119164
- ISBN13 9781889119168
- Publish Date 10 April 2000
- Publish Status Out of Print
- Out of Print 24 February 2009
- Publish Country US
- Publisher SAGE Publications Inc
- Imprint Chatham House Publishers Inc.,U.S.
- Format Paperback
- Pages 224
- Language English