Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing

by John C Totten and Martin Block

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  • ISBN10 0850132290
  • ISBN13 9780850132298
  • Publish Date 1 April 1994 (first published 1 October 1990)
  • Publish Status Active
  • Publish Country US
  • Imprint Dartnell Corp.
  • Edition 2nd ed.
  • Format Paperback (US Trade)
  • Pages 226
  • Language English