Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
multiply the effectiveness of your advertising
understand the tug-of-war between intellect and emotion
create totally new concepts from combinations of old ones
focus your advertising, your business, and your life.
- ISBN13 9781885167293
- Publish Date 16 July 1998 (first published 14 July 1998)
- Publish Status Active
- Out of Print 15 June 2021
- Publish Country US
- Imprint Bard Press
- Format Paperback (US Trade)
- Pages 244
- Language English