For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
- ISBN10 0273761293
- ISBN13 9780273761297
- Publish Date 1 February 2012
- Publish Status Out of Print
- Out of Print 14 February 2013
- Publish Country GB
- Imprint Pearson Education
- Edition 8th edition
- Format Paperback
- Pages 912
- Language English