Consumer response is the ultimate test of every product, service, and marketing strategy and, ultimately, every business. But most businesses need far deeper understanding of customers: how they behave, what they want (and don't want), and what really motivates them to action.
In The Truth About What Customers Really Want , world-renowned customer behaviourexpert Michael R. Solomon brings togetherthe 50 absolutely crucial facts and insightsyou must know to successfully attract andkeepprofitable customers.
Solomon reveals:
how changing gender roles are impacting marketing
how to shape your brand's personality
market by lifestyle
build brand communities and consumer tribes
how to generate low-cost buzz via guerrilla and viral marketing.
Unlike some books on customer behaviour, this one's simple to use, up-to-date, and complete.
"Michael Solomon's The Truth About What Customers Want contains great insights into consumer behaviour and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today's technology-driven world."
Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
- ISBN10 0273726978
- ISBN13 9780273726975
- Publish Date 4 June 2009
- Publish Status Out of Print
- Out of Print 27 July 2011
- Publish Country GB
- Imprint Pearson Education Limited
- Format Paperback
- Pages 224
- Language English