For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotlers successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and is designed to allow for the seamless integration of CD-ROM simulations, cases, or internet activities. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook. Features Fully Customisable and Easy to Use. Interactive for Active Learning. Collaborative for Shared Learning. Outcome Based. Performance Assessed.Take advantage of this powerful course management tool, available for use in CourseCompass, Blackboard and WebCT.
- ISBN10 0273677764
- ISBN13 9780273677765
- Publish Date 20 September 2002
- Publish Status Out of Print
- Out of Print 15 May 2007
- Publish Country GB
- Publisher Pearson Education Limited
- Imprint Prentice-Hall
- Language English