This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText.
For undergraduate Principles of Marketing courses.
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.
- ISBN10 0273767283
- ISBN13 9780273767282
- Publish Date 21 June 2012
- Publish Status Out of Print
- Out of Print 2 September 2014
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 11th edition
- Language English