For International Business courses.
Successfully prepare students for the international marketplace.
International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.
Accompanied by MyIBLab!
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- ISBN10 0273765876
- ISBN13 9780273765875
- Publish Date 3 May 2012
- Publish Status Out of Print
- Out of Print 25 February 2015
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 7th edition
- Pages 6
- Language English