Smartbook Access Card for Marketing

by Roger Kerin, Steven Hartley, and William Rudelius

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  • ISBN10 1259183882
  • ISBN13 9781259183881
  • Publish Date 29 January 2014 (first published 20 June 2013)
  • Publish Status Active
  • Publish Country US
  • Imprint McGraw-Hill Education
  • Edition 12th ed.
  • Language English