To some, environmental concern means using non-aerosol sprays, to others it means changing our basic energy resources. Both show concern but they reflect different levels of "green-ness". When analyzing consumer behaviour, these differing attitudes need to be taken into account before drawing conclusions about public response to environmental issues. Terms like "concern", "green" and "conservation", used when assessing consumer reactions or researching markets, are often loosely defined and so produce inaccurate data. The author surveys the rise of environmental concern and examines the ways to quantify it accurately.
- ISBN10 0415080967
- ISBN13 9780415080965
- Publish Date 20 April 1995
- Publish Status Out of Print
- Out of Print 13 November 1997
- Publish Country GB
- Imprint Cengage Learning EMEA
- Format Hardcover
- Pages 240
- Language English