This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.
For courses in business communication.
This package includes MyLab.
Technology and communication intersect to prepare students for the workplace
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material.
Reach every student with Pearson MyLab Business Communication
MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. With new engaging Mini Sims and an expanding Video Library, Pearson MyLab Business Communication brings course concepts to life. Learn more about Pearson MyLab Business Communication.
- ISBN10 1292353260
- ISBN13 9781292353265
- Publish Date 10 August 2020
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 15th edition
- Language English