Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.
- ISBN10 0072974958
- ISBN13 9780072974959
- Publish Date 28 May 2004 (first published 1 June 2001)
- Publish Status Out of Print
- Out of Print 19 July 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Inc.,US
- Edition 8th Revised edition
- Format Hardcover
- Pages 494
- Language English