O’Brien’s Introduction to Information Systems 12/E reflects the movement toward enterprise-wide business applications. All new real world case studies correspond with this curriculum shift as well. The text’s focus is on teaching the general business manager how to use and manage the most current IT technologies such as the Internet, Intranets, and Extranets for electronic commerce and enterprise collaboration, and how IT contributes to competitive advantage, reengineering business processes, and decision-making.
- ISBN13 9780072977288
- Publish Date 16 March 2004
- Publish Status Out of Print
- Out of Print 29 May 2009
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Edition 12th edition
- Format Hardcover
- Pages 528
- Language English