Paying for Advertising in Europe: How Advertisers Remunerate Their Agencies on National, Pan-European and Global Accounts

by Jonathan Lace

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  • ISBN10 0953759059
  • ISBN13 9780953759057
  • Publish Date 24 September 2001
  • Publish Status Active
  • Publish Country GB
  • Imprint Advertising Research Consortium
  • Format Paperback
  • Pages 196
  • Language English