This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.
- ISBN10 0767430344
- ISBN13 9780767430340
- Publish Date 4 July 2003
- Publish Status Active
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Mayfield Publishing Co ,U.S.
- Edition 2nd edition
- Format Paperback
- Language English