Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development.
This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing—this book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.
- ISBN10 0130618764
- ISBN13 9780130618764
- Publish Date 2 September 2004
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Format Hardcover
- Pages 496
- Language English