Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the techniques and rules developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 1A. This book not only lays down the principles governing traditional type, but explains the logic behind them. The original bestselling version, entitled The Mac is not a typewriter, received scores of rave reviews and won the prestigious Benjamin Franklin Award from the Publishers Marketing Association. Tailored specifically for users of IBM-compatible computers, this new edition will introduce thousands more to the secrets of beautiful, sophisticated pages.
- ISBN10 0938151495
- ISBN13 9780938151494
- Publish Date 31 December 1991
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Publisher Pearson Education (US)
- Imprint Peachpit Press Publications
- Format Hardcover
- Pages 96
- Language English