Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Nick Williams’s book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean’s provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
- ISBN10 0764355775
- ISBN13 9780764355776
- Publish Date 15 October 2018
- Publish Status Active
- Publish Country US
- Imprint Schiffer Publishing Ltd
- Format Hardcover
- Pages 264
- Language English