Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
- ISBN10 1560061820
- ISBN13 9781560061823
- Publish Date 31 December 1997
- Publish Status Unknown
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint Lucent Books
- Format Hardcover
- Pages 112
- Language English