Successful Multi-channel Strategies for Banking has been specifically designed to help institutional management teams across all channels forge a realistic agenda of change. This business volume provides a framework for that transformation. It will help readers achieve customer intimacy at every point of contact, whether in the branch, over the telephone, at the ATM, on the Internet, via the mobile phone or the television. This book clearly defines that, in order to survive, the retail bank must move quickly towards a new customer-centric, Web-enabled business model.
- ISBN10 047087032X
- ISBN13 9780470870327
- Publish Date 27 January 2005
- Publish Status Cancelled
- Out of Print 30 July 2004
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley & Sons Ltd
- Format Hardcover
- Pages 256
- Language English