Classworks

by Sylvia Karavis and Gill Matthews

0 ratings • 0 reviews • 0 shelved
Book cover for Classworks

Bookhype may earn a small commission from qualifying purchases. Full disclosure.

Proposed Campaign Outline to Achieve Direct Sales Target ? Direct Response Advertising: Advertising in key publications with a direct response mechanism, e.g. order form with special discount. ? Direct Mail: Mailing bespoke sales leaflet to TRB database ? Teaching Matters Newsletter: Use to promote new products ? Parent & Child: Linking to relevant sales orders leaving DC ? Electronic Mailshot: E:Mailing LML registered users with special offer ? Website: Updating website and online catalogue ? PR Activity: Sending press releases, product reviews, relevant articles, reader offers etc. for inclusion in key publications
  • ISBN10 0748794948
  • ISBN13 9780748794942
  • Publish Date 1 July 2005
  • Publish Status Cancelled
  • Out of Print 15 September 2006
  • Publish Country GB
  • Publisher Oxford University Press
  • Imprint Nelson Thornes Ltd
  • Format Paperback
  • Pages 64
  • Language English