Proposed Campaign Outline to Achieve Direct Sales Target ? Direct Response Advertising: Advertising in key publications with a direct response mechanism, e.g. order form with special discount. ? Direct Mail: Mailing bespoke sales leaflet to TRB database ? Teaching Matters Newsletter: Use to promote new products ? Parent & Child: Linking to relevant sales orders leaving DC ? Electronic Mailshot: E:Mailing LML registered users with special offer ? Website: Updating website and online catalogue ? PR Activity: Sending press releases, product reviews, relevant articles, reader offers etc. for inclusion in key publications
- ISBN10 0748794948
- ISBN13 9780748794942
- Publish Date 1 July 2005
- Publish Status Cancelled
- Out of Print 15 September 2006
- Publish Country GB
- Publisher Oxford University Press
- Imprint Nelson Thornes Ltd
- Format Paperback
- Pages 64
- Language English