This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
- ISBN10 0133055701
- ISBN13 9780133055702
- Publish Date 28 October 2018
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country US
- Imprint Pearson
- Edition 6th edition
- Format eBook
- Pages 683
- Language English