The marketing of business appraisal services is becoming a high priority in the field of business valuations, yet it is the least addressed, because so few practitioners are experienced in the area of marketing. The few who are proficient are reluctant to share their secrets. This book is a how-to guidebook for starting, marketing, and cost-effectively managing a business appraisal practice.
- ISBN10 0471394092
- ISBN13 9780471394099
- Publish Date 27 February 2001
- Publish Status Cancelled
- Out of Print 8 October 2008
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 400
- Language English