The third edition of The Competitive Edge: Advanced Marketing for Dietetics Professionals, edited and co-written by noted marketer Kathy King, provides essential information to help dietitians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the complementary nutrition market, marketing a Website, selling a newspaper column, and becoming a consultant.
- ISBN10 1284221016
- ISBN13 9781284221015
- Publish Date 17 April 2020
- Publish Status Active
- Out of Print 19 March 2021
- Publish Country US
- Imprint Jones and Bartlett Publishers, Inc
- Edition 3rd edition
- Format Paperback
- Pages 290
- Language English