A Logit Model of Brand Choice Calibrated on Scanner Data

by Peter M Guadagni and John D C Little

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  • ISBN10 1179006631
  • ISBN13 9781179006635
  • Publish Date 30 August 2011
  • Publish Status Unknown
  • Publish Country US
  • Imprint Nabu Press
  • Format Paperback (US Trade)
  • Pages 66
  • Language English